WHAT YOU SHOULD ALWAYS HAVE IN MIND BEFORE WRITING COPY

 Here are some points to consider in order to write great copy.Before you put your finger to a keyboard, you need to build a psychological profile of your reader. Here's a list of questions you need to ask about the typical reader:

1.What sex are they? 

2.How old are they? 

3.What do they want more of (and less of) in their lives? 

4.Where would they rather be right now? 

5.What do they want more than anything else out of life? 

6.What are their values? 

7.How do they see themselves? 

8.How do others see them? 

9.Are they head or heart people? 

10.Are they more likely to be tempted by the promise of riches or the removal of worry?Why ask these questions?

 Because you are always aware of this section's opening point: my reader would rather be thinking about something else. The more insights you can gain into the reader's preferences, state of mind and general outlook on life, the easier you'll find it to write copy that speaks directly to them in a way they'll find hard to ignore.

Your copywriter from now on.