How to create a good sales letter that sells your product if you are
beginning to contemplate creating a product or eBook, or even a sales
letter to pre sell your affiliated program. You will need a quality
sales letter to out pull the competition.
Here I've included a step by step blueprint that you can follow.
1. Create Hope
Tons of people out there are looking for “hope” every day. People buying
diet eBooks are hoping that they will be as slimming as the super models
or people who buy how-to-beat Google eBooks are hoping they might get their
advertisement to the top rank in Google. People buy because they
“hope” this decision will make them happy. So invoking HOPE is the most
crucial aspect that internet marketer use to make their Website sells
like crazy.
2. Sense of Urgency
The second attribute is to deliver the message of a sense of URGENCY.
This is important when you try to sell to a potential customer. For
example ‘purchase before tonight we’ll slash the price to half’ or
‘order now as the price is going back up by end of today’. But honestly,
most of the time if you revisit the site again tomorrow, it would still
say the same thing. However if your product/service is good, this will
work very well as in a way this kind of speed up the decision making
process for the potential prospect.
3. Appear as an Authority
Due to the overloaded scams out there, people would prefer to deal with
the expert referring to the subject and trustworthy. I mean if you are
the basketball player, would you listen to Michael Jordan or me?
4. Causing Fear
Create fear to your visitors by making them think that they will have more
problems if they don’t purchase your product/service. For example for
an anti-aging product, you could show a photo of an old lady with
thousands of wrinkles on the face on your site and say can this be you?!
NB. Let me write your sales letter now to make your business appear fresh and green like the vegetation you see in the picture below.
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